Logo-Simply InvestEquity: the quality of being fair or impartial

Equity forms the lowest part of the capital structure of a company. It is the riskiest part. It absorbs losses first and also enjoys profits best as well.

Investing into equity stock of a company therefore has to be based on deep analysis on the fundamental prospects of the company. What makes this company great? Will these competitive advantages sustain over time? Is the external environment supportive of the management? Are valuations justified?

The market rewards great business models which can sustain growth over economic cycles. We attempt to identify such great companies at fair prices.

Equities for: Conservative Investors , Balanced Investors , Aggressive Investors

Tactical Equities Trades for Balanced Investors:

Tactical Equities Trades for Aggressive Investors: